DVD sales are down and the studios hope making the movies easier to access will help spur interest again. Hollywood is looking for ways to entice people to buy movies again. When "Harry Potter and the Deathly Hallows, Part 2 (three-disc Blu-ray/DVD Combo) goes on sale tomorrow, buyers will receive access to an additional Flixster copy they can maintain in the Flixster cloud. They can then use the code to receive an additional digital copy of the movie at the Flixster film service, which Warner acquired last spring. The way it works is that anyone who buys Blu-ray and DVD versions of these UltraViolet films from any retailer receives a redemption code.
released the film "Horrible Bosses" on UltraViolet, becoming the first studio to adopt the technology. The UltraViolet plan has the backing of five of the six top Hollywood film studios. HBO clears way for film studios' UltraViolet.Will Hollywood's 'UltraViolet' plan replace the DVD?.
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